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A common sales tactic is sending emails trying to scare you into buying an SEO management package by suggesting that your site is at risk.

SEO Management Scare Tactics: Don’t Buy The BS!

  SEO management is a quickly growing industry and where there is money, there are scammers. Have you gotten emails and phone calls trying to tell you that you aren’t ranking in search results or that your site is at risk of being hacked? Lies. Or at least bad sales tactics.     SEO Scams…

Planning your fall digital marketing campaigns now will ensure that you reach your target audience in time for holiday sales.

Digital Marketing Fall Campaign Prep Time Is Now

Fall digital marketing campaigns can have a major impact on your crucial 4th quarter sales. Now is the time to prepare campaigns that will lead up to and support sales conversions through Black Friday and into the crucial winter holiday season. We have compiled a few ideas to help you get started.   Help your…

Social media marketing should be a key element of your fall back-to-school (BTS) marketing campaigns.

Social Media Marketing Tips For Fall Campaigns

  Social media marketing should be a key element of your back-to-school (BTS) marketing campaigns. BTS is second only to Black Friday and Christmas as the biggest shopping season. Over 60% of all 3rd quarter sales are to back-to-school shoppers.    Everyone from kids and parents to college students and professors will be shopping next…

REAL Moxie social media management leverages the power of social media in your SEO strategy.

REAL Moxie Social Media Management Integrates With SEO Strategy

  REAL Moxie social media management leverages the power of social media in your SEO strategy. Although posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority. When you…

The key difference between traditional marketing and content marketing is the value the marketing material itself has to the potential customer.

Content Marketing Makes SEO Work

  Content marketing is the creation and sharing of relevant and informative blogs, infographics, videos, podcasts, and other media to attract, engage, and retain a clearly defined audience. This strategy establishes your company as an expert in your industry, promotes awareness of your brand, and keeps your products or services in mind when your audience…

SEO in Kansas City is a booming industry. But all SEO is not created equal. Far too many providers oversell and underdeliver.

SEO Kansas City: Don’t Fall For Scare Tactics

  SEO in Kansas City is a booming industry. How many emails have you received just in the past week that promised to get your business noticed on search results? Odds are quite a few. But all SEO is not created equal. Far too many providers oversell and underdeliver. Understanding the SEO services you need…

At the heart of the problem is the growing pile of research showing that the ROI on digital advertising is frequently negative.

Is Digital Advertising A Money Pit?

  Digital advertising has come a long way in the past decade, but are all of the advancements all they are cracked up to be? Apparently not, if author Tim Hwang is to be believed.   Google and Facebook have made big claims about the value of their microtargeted behavioral ads, but according to Hwang…

Social media (SM) management from REAL Moxie puts an entire skilled staff at your disposal.

Social Media Outsourcing Advantages

Social media (SM) management from REAL Moxie puts an entire skilled staff at your disposal. It really isn’t even optional anymore to have accounts on multiple platforms, and you must update them and interact with your followers frequently. If you don’t, you are almost certainly leaving money on the table.   Let’s look at a…

Kansas City bloggers can increase your visibility, promote your brand, and strengthen your customer base by creating relevant content that fuels your search engine optimization.

Kansas City Bloggers Aid In SEO Development

Kansas City bloggers can increase your visibility, promote your brand, and strengthen your customer base by creating relevant content that fuels your search engine optimization. Careful use of keywords can make your business a resource for potential customers, increasing traffic to your website and keeping your audience informed. Thoughtful content distribution is the key to…

Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial.

Digital Marketing Costs: Outsourced Management Vs In-House Staff

  Digital marketing is one of the most important investments you can make in your business, and a healthy return on investment is crucial. Modern marketing is a complex field with a wide range of tools, techniques, and platforms requiring different skills and expertise. The decision of whether to hire a marketing agency or full-time…