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Digital Marketing: DOOH (Digital Out Of Home)
Digital marketing has made personalized advertising outside of the home possible in ways we could only dream of in the past. Digital Out of Home (DOOH) marketing is the newest platform with truly impressive statistics. OOH Vs DOOH OOH (Out of Home) advertising is the traditional outdoor advertisement format of a static image displayed in…
Digital Marketing: CPM Is More Cost-Effective
In digital marketing, CPM refers to cost-per-thousand impressions (also known as ad views.) It is important to make the distinction between impressions and clicks; an impression is any time the content is shown to someone. Pay-per-click is a different pricing model where you are only charged if your ad is clicked on, and applies primarily…
Digital Advertising Accesses Your Target Market
Digital advertising is more effective than ever for putting your products or services in front of your target market. According to Nielsen’s Guage, streaming media recently set a new weekly record. Americans spent 183 billion minutes on streaming platforms over the week of Christmas. That all-time high translates to 33% of the total TV viewing…
Kansas City Bloggers Get Your Business Noticed Online
Kansas City bloggers can increase your visibility online and strengthen your customer base. Blogging for SEO can make your website a resource for potential customers, increasing traffic to your website and keeping your audience informed. Regularly publishing optimized, relevant content is the key to increasing brand recognition, collecting followers, and turning readers into customers. That…
Kansas City SEO: Should You Hire An SEO Company Or A Freelancer?
Kansas City SEO is crucial to running a successful business in the modern world – you know that already. But when it comes to creating and executing an SEO strategy, are you better off hiring an SEO company or a freelancer? The answer depends on the size of your organization and your priorities, but it…
SEO Services Are First Step To Successful Marketing
Professional SEO services are often the difference between a marketing strategy that succeeds and one that wastes your precious budget. Imagine that you sell the most comfortable beds in Kansas City. You need to get customers in the door, so you decide to spend your whole marketing budget on radio, TV, print, and digital advertising.…
Social Media Marketing To Boost Sales
Social media marketing should be a priority for every business all year, but especially during the holidays. Users are primed to learn about new brands, products, and services, and engage with them. Ideally, you should have started with brand awareness ads back in September/October and ramped up to convert warm leads to sales starting…
REAL Moxie Social Media Management
REAL Moxie Social Media Management REAL Moxie social media management will help you to develop brand loyalty in your customers as well as get you noticed online. The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter is a significant undertaking. Most small businesses…
What Social Media Management Means (And What Happens If You Don’t Do It)
Social media management is critical in Kansas City, both for direct connection with your customer base and for SEO (search engine optimization.) Having social media accounts that are seldom updated will lower your search engine rankings and cost you business. A strong presence with frequent interactions, however, increases brand recognition, online visibility, and traffic to…
Small Business Blogging For The Holidays
Small business blogging can help you maximize your holiday sales and attract new customers to your store. If you have been selling online for a while, you already know that holiday sales can make or break your bottom line, no matter what kind of products or services you sell. In this post, we will…