Social Media Management Trends

Social media management is probably one of the most important parts of a business, and you might not even realize. If there’s one thing we can count on, it’s that social media is always changing. The goal of social media management with REAL Moxie LLC is to get your business noticed online and develop brand loyalty in your customers. There are a few social outlets that are trending in 2023, and we’re going to talk about how and why they are important.

In 2023, there are predictions of an even bigger shift towards community-led content and originality. Social media management, also known as SMM, is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation. Social media management trends are constantly evolving as new technologies, platforms, and user behaviors emerge. Some of the top social media trends according to Hootsuite’s global Trends 2023 report include:

1. TikTok: TikTok is on trend to become the worlds biggest social media outlet. It’s said to become a “super app.” A super app is an all-in-one app that includes social media, messaging, services, payments, and basically anything else you would normally do on the internet.
2. BeReal: BeReal is a photo-sharing app that prompts users to post one unfiltered, unedited photo per day to a select group of friends. As of October 2022, it was the top social networking app on the App Store and has been installed roughly 29.5 million times.
3. Instagram: IG has been popular for a while, but the up and coming trend is the Reels portion of Instagram. All Instagram videos are Reels now, and Reels are heavily prioritized by the recommendation algorithm. For marketers, this means that posting Instagram Reels are the best way to get in front of new eyeballs on the platform.

There are several more trending apps, but these top 3 are going to be the best for your social media marketing opportunities. Social media teams are learning to manage consumer relationships more effectively through more engaging content. As social media marketing trends indicate, brands are becoming better, more responsive, and active listeners, showing consumers how deeply they care about the most important issues. They’re also utilizing technology like social listening and social media monitoring tools more efficiently to track trends and engagement. There are many reasons why hiring a professional social media management company or team is beneficial. Some of these include:

• Expertise
• Time Management
• Consistency
• Metrics and Analysis
• Reputation Management

There are many other benefits to hiring a professional to take care of your social media management, but these are just a few to start. If your social media management is not driving sales, services from REAL Moxie LLC can help. Our social media account managers monitor emerging trends and are experienced researchers, bloggers, and social media professionals. They are proficient in social marketing strategies, relationship building, productive interactions, and reputation management. We get to know your business and your client’s social habits, and then work with you to develop social media marketing strategies to fit your business model and budget. Successful social media management requires so much work and skill that it can seem out of reach for many small businesses. That’s where REAL Moxie comes in. Our team of marketing and social media experts handles everything from market research and graphic design to daily posts and moderation, all within your budget. To schedule your free consultation, click here or contact us at (816) 348-3769 today!