Social Media Management and Content

REAL Moxie social media management influences the power of social media in your SEO strategy. The process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter is a significant undertaking that should be done with care. Although posts on various social media platforms are not a direct SEO ranking factor, your shares, comments, and likes on those posts do create social signals that Google and other search engines use to determine your authority. When you use social media to generate traffic to your website, search engines take notice, and your business becomes easier to find online. Let REAL Moxie’s social media management take your business to the next level.

Social media can indirectly affect your business’ SEO scores by generating traffic, backlinks, and social signals to your website. However, social media signals themselves do not directly impact search engine rankings. Here are some ways in which social media can indirectly affect SEO:

• Increased traffic: Sharing your website content on social media can drive more traffic to your website, which can improve your SEO rankings as search engines consider traffic as a ranking factor.
• Backlinks: Social media platforms can provide opportunities for other websites to link back to your website, which can improve your website’s authority and relevance.
• Social signals: Social signals are likes, shares, and comments on social media posts that can indicate to search engines that your content is engaging and relevant, which can improve your SEO scores.
• Brand awareness: Building a strong social media presence can increase your brand awareness, which can lead to more branded searches on search engines. Branded searches also improve your SEO rankings.
• Influencer marketing: Partnering with influencers on social media can increase your brand’s reach and visibility, which can lead to more traffic and backlinks to your website.

When lots of people share your content on social media, it indicates to search engines that your content is useful to your target market. Your blog posts, videos, infographics, and other content must be engaging to achieve this because posts that do not receive likes, comments, and/or shares will not help your SEO. Something to consider when making posts to your Facebook business page is that all posts should be helping your rankings – so posting a picture or video without a link does not help your scores. Your content must offer information to your target customer that is useful. So much so that it keeps them coming back to your website and amplifying your message by sharing the content on social media. Frequency, consistency, and interactions are the keys to REAL Moxie social media management results. Some of the best practices you can follow to make sure your posts are optimized for social media and engaging for your audience are:

• Use relevant keywords: Incorporate relevant keywords into your post’s text, title, and hashtags. This will help your post show up in search engines.
• Create shareable content: Shareable content is content that your followers are likely to share with their own network. Shareable content includes engaging visuals, informative and interesting content, and timely or trending topics.
• Optimize your visuals: Use high-quality images and videos that are relevant to your post’s content. Optimize your visuals by adding alt text and file names that include relevant keywords.
• Use hashtags: Hashtags are a way to categorize your content and make it easier for people to find your posts.
• Encourage engagement: Encourage engagement by asking questions, starting a conversation, or using a call-to-action in your post’s text.
• Monitor and analyze your results: Monitor your post’s performance and analyze your results to determine what works and what doesn’t.

There’s a great reason REAL Moxie, LLC has been in business since 2006 – we believe in providing unique, tailor-made solutions for our clients because our client’s needs are unique. We are experienced, real people working hard for you. We know how to improve business flow and function and make both traditional and digital marketing less confusing and more manageable. Our social media management team monitors emerging trends and are a team of experienced researchers, bloggers, and social media professionals. We get to know you and your business offering and your client’s social habits, and then work with you to develop social media management strategies to fit your business model and budget. For more information about REAL Moxie social media management, visit our website to request a free consultation.