Search Engine Optimization; Is It Important for Blogging?

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Search engine optimization goes with content management like peanut butter goes with jelly. Handling both with the help of REAL Moxie, LLC, we can help your business grow. Search engine optimization is the process of optimizing the content, technical framework, and reach of your website to bring your pages to the top of a search engine result for a specific set of keywords or keyword strings. 

Over 1 trillion web searches are conducted daily. Close to 75% of them are on Google, and these searches bring in over half of business website traffic. The website that ranks first in organic searches (regular search listings versus paid ads) gets over 1/3 of the organic clicks in searches. This makes search engine optimization critical to the success of your business. Blogs are included in the search engine optimization scores and are crucially important. Search engine optimization blogging can provide several benefits to your business including:

·        Increased Visibility: By regularly publishing blog posts optimized for relevant keywords, you can improve your website’s visibility in search engine results. This means more people will discover your business when searching for topics related to your industry, products, or services.
·        Attracting Targeted Traffic: SEO blogging allows you to target specific keywords and topics that your potential customers are searching for. As a result, the traffic you attract to your website through blog posts is more likely to consist of individuals interested in your offerings, increasing the chances of converting them into customers.
·        Establishing Authority: High-quality, informative blog content can position your business as an authority in your industry. By sharing valuable insights, tips, and expertise through your blog posts, you demonstrate your knowledge and expertise, building trust with your audience and increasing the likelihood that they will choose your business over competitors.
·        Engagement and Relationship Building: Blogging provides an opportunity to engage with your audience on a deeper level. Through comments, social shares, and interactions, you can foster relationships with your audience, address their questions and concerns, and build a community around your brand.
·        Supporting the Customer Journey: Blogging allows you to create content that addresses different stages of the customer journey. From awareness-building content that educates potential customers about their problems and solutions to decision-stage content that highlights the benefits of your products or services, your blog can support prospects at every stage of their buying process.
·        Cost-Effective Marketing: Compared to traditional advertising channels, SEO blogging can be a cost-effective marketing strategy. Once you’ve created and optimized a blog post, it can continue to attract organic traffic and generate leads over time without ongoing advertising expenses.

Search engines like Google tend to favor websites that regularly publish new content. By consistently updating your blog with fresh, relevant content, you signal to search engines that your site is active and worth crawling regularly, and this can positively impact your search rankings. REAL Moxie has been blogging for our clients for years and we are witness to the power of blogging. A well-written blog, distributed and promoted on your social pages and in your newsletters can and will generate website traffic. That traffic, along with properly using links and keyword phrases, will attract the ranking attention of search engines. Blogs are not effective when they are used to broadcast company news, are difficult to read, or are posted inconsistently. Readability should always outweigh regimental search engine optimization content unless boring and unreadable is your goal. Blogging without knowing how to promote your content is counterproductive. Let REAL Moxie LLC do our thing and help your business all at the same time! 

If you want more information about hiring a Kansas City blogger or on how to create a solid search engine optimization plan for your business or to schedule your FREE consultation, contact REAL Moxie, LLC today.

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