Digital Marketing with Real Moxie and How it Works

A digital marketing strategy is a comprehensive plan that outlines how a business or organization will utilize various digital channels and platforms to achieve its marketing objectives and reach its target audience. Digital marketing, like traditional marketing, is the promotion of products or brands, but the marketing message is distributed using one or more forms of electronic media. Let REAL Moxie work with you to take your business to the next level with our digital marketing skills and strategy.

A digital marketing strategy involves the calculated use of digital technologies, such as the internet, social media, mobile devices, search engines, email, and other digital channels, to promote products or services, build brand awareness, engage with customers, and drive desired actions or conversions. Digital marketing strategies are employed to build brand awareness, generate leads, drive website traffic, and ultimately, increase sales. There are several types of digital marketing strategies and tactics that businesses can utilize to reach their target audience and achieve their marketing goals. Some of the most common types of digital marketing include:

·        Search Engine Optimization (SEO): SEO involves optimizing a website’s content, structure, and technical elements to improve its visibility and ranking in search engine results pages (SERPs), thereby driving organic (unpaid) traffic to the site.

·        Search Engine Marketing (SEM): SEM encompasses paid advertising efforts on search engines, commonly known as pay-per-click (PPC) advertising. Advertisers bid on keywords relevant to their target audience, and their ads appear alongside search results when users search for those keywords.

·        Content Marketing: Content marketing involves creating and distributing valuable, relevant, and informative content to attract and engage a target audience. This content can take various forms, such as blog posts, articles, videos, infographics, eBooks, podcasts, and more.

·        Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others to connect with the target audience, build brand awareness, engage followers, and promote products or services through organic and paid methods.

·        Email Marketing: Email marketing involves sending targeted emails to a list of subscribers or customers to nurture relationships, deliver personalized content, promote products or services, and drive conversions. It’s an effective way to maintain communication with leads and customers over time.

·        Video Marketing: Video marketing involves creating and sharing video content to educate, entertain, or engage the audience. Video content can be shared on various platforms such as YouTube, social media, websites, and email newsletters.

·        Mobile Marketing: Mobile marketing involves reaching and engaging users on mobile devices such as smartphones and tablets through tactics like mobile-optimized websites, mobile apps, SMS marketing, and location-based targeting.

For small businesses with limited resources and budgets, it’s essential to focus on digital marketing tactics that offer cost-effective ways to reach and engage their target audience. By focusing on cost-effective digital marketing tactics, small businesses can effectively reach their target audience, increase brand awareness, drive traffic to their website, and ultimately grow their business within their budget constraints. The affordability of digital marketing strategies can vary depending on various factors such as the chosen tactics, target audience, competition, industry, geographic location, and the size of the business. A strong digital marketing strategy utilizes a combination of platforms to deliver your message to your target market. Specifically, people who need you but may not know you exist.

REAL Moxie, LLC has been serving the small business community as an outsourced marketing firm since 2006.  REAL Moxie manages your organization’s marketing presence, so you can manage your business. We create strategies that are well researched and target delivery channels based on your industry and target market group. We act as your company’s marketing team and manage all your marketing needs. To learn more about your digital marketing strategy options with REAL Moxie, call 816-348-3769 or contact us for your FREE consultation.