Digital Marketing Fall Campaign Prep Time Is Now

Fall digital marketing campaigns can have a major impact on your crucial 4th quarter sales. Now is the time to prepare campaigns that will lead up to and support sales conversions through Black Friday and into the crucial winter holiday season. We have compiled a few ideas to help you get started.

 

Help your target customers get in an autumn buying mood by updating your website and social profiles with fall colors and images. As much as 90% of consumers make impulse judgments on a brand based on color. Reds are passionate and create a sense of urgency, and yellows are upbeat and cheerful. The combo can be great for sales! Be sure to stay consistent with your branding and don’t put fall colors anywhere they clash or feel out of place.

 

You want your social media to send customers to your website, so be consistent with your seasonal design elements across all of your media to keep them engaged. Now is also a good time to get a free report on the health of your website and make updates as needed. Your social media could bring people in droves, but it won’t equal sales if your website is slow and dated.

 

Good social media and blog content builds credibility and helps you to connect with your target audience. The fall season offers a bounty of opportunities for themed posts, from simply posting autumn-themed images on your social media to blogs with kid-friendly holiday crafts and recipes and special fall offers and discounts.

 

An end-of-summer clearance sale can offload summer-themed overstock items while also priming your customers for fall purchases. A combination of traditional and digital marketing like social media ads and targeted email campaigns is the best way to get customers in the door.

 

This is also an opportunity to grow your email list heading into holiday season. Try offering an incentive for signing up like a discount code or free consultation in your social media posts, and don’t forget to provide links! Sending out regular emails with special discount opportunities is a great way to keep your customers engaged through the season.

 

Take advantage of fun and festive Halloween spirit by throwing a costume party or contest, either in person or virtually on social media. If you have a physical location and decorate for the holiday, sharing photos or video of the process or your employees dressed up gives you a sense of authenticity and credibility with your followers.

 

Leading up to Thanksgiving, your content should all convey a sense of gratitude. Share your business’s successes of the past year and remind your customers and associates that you wouldn’t be here without them. Take a moment to let them know you appreciate them before the mad dash of Black Friday, Small Business Saturday, and Cyber Week.

 

Hopefully we don’t need to tell you to take advantage of those crucial shopping days with major sales events. Planning your fall campaigns now will ensure that you not only reach your target audience in time for holiday sales, but prime them to be looking for your message ahead of time.

 

REAL Moxie can update or redesign your website, manage your social media, create relevant and SEO-boosting content, craft and distribute email campaigns, and build a cohesive traditional and digital marketing strategy that works for your business and your budget.

 

For more information about digital marketing from REAL Moxie, LLC or to request a free consultation, click here.